Jack White hates technology.
The musician - who insists on doing all his recordings on analogue tape rather than digital - doesn't own a mobile phone and hates the internet but admits his attitude infuriates others.
He said: "I want to be part of the resurgence of things that are tangible, beautiful and soulful, rather than just give in to the digital age.
"But when I talk to people about that, they just go, 'Yeah I know what you mean' and stare at their mobiles. The general vibe I get is, 'Quit being a drag. We're progressing here.' "
Jack's anti-modernism is shared by his Dead Weather bandmates.
Singer Alison Mosshart said: "I've gone on lunches with people who haven't looked up from their iPhones. You feel like you're having lunch on your own."
Bassist Jack Lawrence added to Britain's Guardian newspaper: "It's only a matter of time before the world gets sick of reading some s**thead's comments on a message board."